Articles filed under Hoffman, Rebecca

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Articles filed under Hoffman, Rebecca

How to approach the halfway point of the year

By Rebecca Hoffman
May 31, 2023 11:34 AM - Traditional, old-school marketing approaches are proving valuable right now. Consider print advertising in hyperlocal publications. Give thought to what brochure or collateral you might mail to customers or prospects.
The social side of social media content

By Rebecca Hoffman
May 3, 2023 11:02 AM - There are some easy ways to increase the likelihood you will receive positive engagement with your social media content.
The marketing benefits of a LinkedIn company page

By Rebecca Hoffman
Apr 5, 2023 11:14 AM - Once you have published your company LinkedIn page you can promote job opportunities within your organization, and you can announce news, successes, products and services.
Get connected: How to make the most of your individual LinkedIn profile

By Rebecca Hoffman
Mar 8, 2023 10:52 AM - What can we marketers make of the rising popularity and engagement on LinkedIn? We can make a lot of this dynamism.
Show them some love in February

By Rebecca Hoffman
Feb 8, 2023 1:00 AM - Here are pragmatic ways you can show love to your customers and clients.
Desire paths: Expect the unexpected when people interact with your business

By Rebecca Hoffman
Jan 11, 2023 11:50 AM - When we become acutely aware of the ways customers, clients and people who interact with a business actually experience the products and services we offer, we can improve the business.
This year give the gift of good marketing

By Rebecca Hoffman
Dec 21, 2022 12:28 PM - Consider your business cards, brochures, folders and branded items? Do you feel a sense of pride when you present your marketing elements? If your answer is, yes, then you are right on track. Keep going.
Thank you, thank you. We have much for which we can be grateful

By Rebecca Hoffman
Nov 23, 2022 10:43 AM - As business marketers, we have a lot for which we can be grateful this year. During the year there is plenty to grumble about, but if we take a higher-level perspective there is so much about 2022 for which we can be thankful.
Trick or treat: The changing economy and small business marketing

By Rebecca Hoffman
Oct 26, 2022 11:09 AM - Some of my clients are just overwhelmed with demand for their products and services. Other clients are starting to show signs of worry about the coming months and the new year. How can some businesses be swamped with revenue-producing work and others faltering and drying up financially?
The value of marketing touchpoints

By Rebecca Hoffman
Sep 28, 2022 10:49 AM - Marketing touchpoints, when produced well, create a feeling of brand ubiquity among consumers. When people feel like they see you and your brand with frequency, it creates positive associations.

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