Articles filed under Hoffman, Rebecca

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Articles filed under Hoffman, Rebecca

Show them some love in February

By Rebecca Hoffman
Feb 8, 2023 1:00 AM - Here are pragmatic ways you can show love to your customers and clients.
Desire paths: Expect the unexpected when people interact with your business

By Rebecca Hoffman
Jan 11, 2023 11:50 AM - When we become acutely aware of the ways customers, clients and people who interact with a business actually experience the products and services we offer, we can improve the business.
This year give the gift of good marketing

By Rebecca Hoffman
Dec 21, 2022 12:28 PM - Consider your business cards, brochures, folders and branded items? Do you feel a sense of pride when you present your marketing elements? If your answer is, yes, then you are right on track. Keep going.
Thank you, thank you. We have much for which we can be grateful

By Rebecca Hoffman
Nov 23, 2022 10:43 AM - As business marketers, we have a lot for which we can be grateful this year. During the year there is plenty to grumble about, but if we take a higher-level perspective there is so much about 2022 for which we can be thankful.
Trick or treat: The changing economy and small business marketing

By Rebecca Hoffman
Oct 26, 2022 11:09 AM - Some of my clients are just overwhelmed with demand for their products and services. Other clients are starting to show signs of worry about the coming months and the new year. How can some businesses be swamped with revenue-producing work and others faltering and drying up financially?
The value of marketing touchpoints

By Rebecca Hoffman
Sep 28, 2022 10:49 AM - Marketing touchpoints, when produced well, create a feeling of brand ubiquity among consumers. When people feel like they see you and your brand with frequency, it creates positive associations.
The back-to-school marketing opportunity

By Rebecca Hoffman
Sep 1, 2022 1:00 AM - What can small business owners learn from the new school year? From a communications and marketing standpoint, there is a lot to learn.
In the beginning: The value of an origin story for your business

By Rebecca Hoffman
Aug 3, 2022 1:55 PM - Origin stories have enormous value to businesses of any size. Consumers relate to origin stories.
We value your input; How to solicit consumer reviews for business success

By Rebecca Hoffman
Jul 7, 2022 3:23 PM - A review from a consumer is a gift to any business. Great reviews point the way for future customers to engage with your business. Bad reviews signal customers should keep looking and avoid your business.
Making the most of the halfway point of the year

By Rebecca Hoffman
Jun 8, 2022 11:31 AM - I'm always slightly awe-struck by the arrival of summer. How are we halfway through the year? The halfway point of the year offers a splendid perspective on the second half of the year.

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