Articles filed under Hoffman, Rebecca

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Articles filed under Hoffman, Rebecca

The value of marketing touchpoints

By Rebecca Hoffman
Sep 28, 2022 10:49 AM - Marketing touchpoints, when produced well, create a feeling of brand ubiquity among consumers. When people feel like they see you and your brand with frequency, it creates positive associations.
The back-to-school marketing opportunity

By Rebecca Hoffman
Sep 1, 2022 1:00 AM - What can small business owners learn from the new school year? From a communications and marketing standpoint, there is a lot to learn.
In the beginning: The value of an origin story for your business

By Rebecca Hoffman
Aug 3, 2022 1:55 PM - Origin stories have enormous value to businesses of any size. Consumers relate to origin stories.
We value your input; How to solicit consumer reviews for business success

By Rebecca Hoffman
Jul 7, 2022 3:23 PM - A review from a consumer is a gift to any business. Great reviews point the way for future customers to engage with your business. Bad reviews signal customers should keep looking and avoid your business.
Making the most of the halfway point of the year

By Rebecca Hoffman
Jun 8, 2022 11:31 AM - I'm always slightly awe-struck by the arrival of summer. How are we halfway through the year? The halfway point of the year offers a splendid perspective on the second half of the year.
The vibe shift: Driving big changes in the way we work and conduct business

By Rebecca Hoffman
May 11, 2022 2:54 PM - Initially, we described business reactions to the pandemic as "the pivot." We learned to work and school from home. We designed ways to eat outside virtually year-round in four season places like Chicago.
Joyful marketing: Aim for phenomenal

By Rebecca Hoffman
Apr 13, 2022 10:44 AM - When your customers feel joy when they engage with your business, services or products they are likely to share that great feeling with people they know. That's good for business. When your customers become your evangelists, you win.
Social media content: What to say? When to say it? To whom should it be said?

By Rebecca Hoffman
Mar 16, 2022 11:14 AM - Speaking to customer or client audiences through a social channel can feel awkward. A surprising number of people feel a digital shyness when publishing on Facebook, LinkedIn, Instagram, Twitter and other channels (even when the communication is on behalf of a business).
Acoustic pop duo Dala comes to ECC CenterStage Series March 11

Submitted by ECC
Feb 25, 2022 12:04 PM - The CenterStage Series welcomes the Canadian acoustic pop duo Dala on Friday, March 11, at ECC's SecondSpace Theatre.
Tell the world the story of your business

By Rebecca Hoffman
Feb 17, 2022 1:00 AM - Why don't businesses harness the power of storytelling to position their products or services? All businesses, especially small businesses, should use storytelling as a technique that draws consumers closer.

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