Allure Designs in Beauty Celebrates 25 years!

  • Team photoLisa Sciascia

    Team photoLisa Sciascia

Updated 11/22/2021 8:36 AM

The Libertyville-based business is celebrating a quarter-century of exceptional service

Shelly Malizola


Allure Designs Salon + Boutique, located at 521 N Milwaukee Ave., Libertyville, IL, is proud to be celebrating 25 years of service! Allure started as a small hair and nail salon and throughout the years has added services and retail items, growing into a full-service salon, with spa services and a full retail boutique.

"Every small business owner hopes their business will be a success, and I am thankful that Allure has grown into what it is by a community that loves and supports small business," said founder Shelly Malizola. "I truly believe that my success is because of my incredible team and their commitment to education and collaboration. My business model is unique to our industry, with an in-house program and academy full of committed employees."Added Malizola.

The Allure team is comprised of employees, who are offered health insurance, PTO, profit-sharing bonuses, and many other benefits that are not commonly offered to stylists and estheticians.

"I think my team gives their all each and every day and they enjoy collaborating as a team with a vested interest in taking care of our customers. They're excited and passionate about the work they do and where they do it, and their clients walk out thrilled with the results."

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As a reflection of their superior service and skill, for the past 6 years, Allure has been the recipient of one of the most prestigious awards in the salon industry, being named a Top 200 salon by Salon Today each year since 2016. Allure was also featured during Modern Salons' business celebration in 2020 for the reinvention of the company during the 2020 pandemic.

In addition to providing award-winning service, the team at Allure also believes strongly in community spirit. Each year they proudly make monetary and service product donations to various organizations and charities to help support their clients and their community. Allure has recently focused their philanthropy efforts on Lake County Haven, a social-service agency dedicated to meeting the needs of homeless women and children. Allure provides hair services for the residents so they can look and feel good when they go out into the job market.

"Seeing the Haven residents feel better about their external appearance as they leave the salon reminds us how powerful salon services are to people's psyche," said Shelly. "I truly love our industry and what it provides for people."

About Allure Designs Salon + Boutique

For 25 years, Allure has been in the business of making clients look and feel their best. In 2012 they moved to their current space in downtown Libertyville. What began as a small hair and nail studio is now a full-service salon and retail boutique, showcasing an extensive collection of fashion accessories, clothing, and gifts.


Allure has won multiple industry awards as a top 200 Salon by Salon Today in 2016, 2017, 2018, 2019, 2020 & 2021. Allure received recognition and awards for Salon Culture, Employee Compensation & Benefits, Customer Service, Retail and Merchandising, Growth & a Profit Center award.

About Shelly Malizola

Shelly Malizola is the founder of Allure Designs Salon + Boutique in Libertyville, IL. Shelly is a member of the Chicago Cosmetology Association and the Professional Beauty Association. She is a business coach for salons and small business owners. Shelly Graduated from Goldman Saches 10,000 Small Business program. She serves on the advisory board for multiple cosmetology schools in the area. She also dedicates her time to her community by serving on the board of Mainstreet Libertyville and she co-chairs the organization"s Economic Vitality Committee.

In 2019 in response to the Covid-19 pandemic, Shelly also founded The Beauty CloudTM. The Beauty Cloud provides accessible esthetics to women across the globe looking for better skin, quality education and trusted superior products.

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